Localize or local lies? : the power of language and translation in the multinational corporation
Minna Logemann; Rebecca Piekkari
| Year of publication: |
2015
|
|---|---|
| Authors: | Logemann, Minna ; Piekkari, Rebecca |
| Published in: |
Critical perspectives on international business. - Bingley : Emerald Group Publishing Limited, ISSN 1742-2043, ZDB-ID 2274526-9. - Vol. 11.2015, 1, p. 30-53
|
| Subject: | Language | Power | Multinational companies | Translation | Headquarters-subsidiary relationships | Multinationales Unternehmen | Transnational corporation | Sprache | Ausländische Tochtergesellschaft | Foreign subsidiary | Mehrsprachigkeit | Multilingualism | Unternehmenszentrale | Corporate headquarters |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011297377