Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model
| Year of publication: |
2005
|
|---|---|
| Authors: | Yamamoto, Carol ; Dauer, James ; Andreasen, Jeff ; Collins, Maury |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 2.2005, 2, p. 22-33
|
| Publisher: |
Springer |
| Subject: | Nonprofit performing arts marketing | audience research | correlation analysis | multiple regression |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552363