Location determinants of market expansion in China's secont-tier cities : a case study of the biotechnology industry
Year of publication: |
2015
|
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Authors: | Wang, Kung-Jeng ; Lestari, Yuliani Dwi ; Yang, Tsau-Tang |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 2, p. 139-152
|
Subject: | China | Market expansion | Medical products | Market entry | Biotechnology | Location determinants | Biotechnologie | Biotechnologie-Industrie | Biotechnology industry | Betriebliche Standortwahl | Firm location choice | Internationaler Markteintritt | International market entry | Markteintritt |
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