Logic is (somewhat) overrated : image-based versus concept-based rhetoric in crowdfunding narratives
Pankaj C. Patel, Marcus T. Wolfe, and Andrew S. Manikas
| Year of publication: |
2021
|
|---|---|
| Authors: | Patel, Pankaj ; Wolfe, Marcus ; Manikas, Andrew S. |
| Subject: | concept-based rhetoric | crowdfunding | image-based rhetoric | narcissistic rhetoric | persuasion | Crowdfunding | Rhetorik | Rhetoric | Narrative Methode | Narrative method | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1042258720976370 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521480