LOGISTICS AND MARKETING MANAGEMENT AS AN ELEMENT OF CREATING VALUE SYSTEM

A combination of logistics and marketing is becoming more common way of effective management, especially in terms of creating new values. The article shows how to apply the management of logistics and marketing in a concrete way to fight competition and to create a satisfactory for customer value system at the same time.

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Year of publication:	2010
Authors:	Kempa, Ewa
Published in:	Advanced Logistic systems. - Wydział Zarządzania. - Vol. 4.2010, 1, p. 109-113
Publisher:	Wydział Zarządzania
Subject:	logistics management \| value creation

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Extent:	application/pdf text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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