Long tails vs. superstars : the effect of information technology on product variety and sales concentration patterns
Erik Brynjolfsson; Yu (Jeffrey) Hu; Michael D. Smith
| Year of publication: |
2010
|
|---|---|
| Authors: | Brynjolfsson, Erik ; Hu, Yu ; Smith, Michael D. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 21.2010, 4, p. 736-747
|
| Subject: | Informationstechnik | Information technology | Produktdifferenzierung | Product differentiation | Produktqualität | Product quality | Nischenstrategie | Niche marketing strategy | Absatz | Sales |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008823714