Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions really matter?
Bharath Shashanka Katakam, Ramulu Bhukya, Raja Shekhar Bellamkonda, Nagaraj Samala
| Year of publication: |
2021
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|---|---|
| Authors: | Katakam, Bharath Shashanka ; Bhukya, Ramulu ; Bellamkonda, Raja Shekhar ; Samala, Nagaraj |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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| Subject: | Impulse purchase behavior | In-store promotions | Multilevel structural equation modeling | Salesperson interactions | Secondary customers | Store ambience | Store crowd | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102586 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581927