"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Year of publication: |
April 2016
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Authors: | Gierl, Heribert ; Stock, Carolin |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 62.2016, 1, p. 7-17
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Subject: | Packaging Design | Consumer Participation | Consumer Taste | Schweden | Sweden | Japan | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Umweltzeichen | Eco-label | Verpackung | Packaging |
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