Looking at Marketing's Future - Marketers should embrace the future and prepare for its uncertainties.
| Year of publication: |
2009
|
|---|---|
| Authors: | Day, George S. ; Howland, Samantha ; Parayre, Roch |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 18.2009, 5, p. 12-19
|