Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Christian Homburg, Halina Wilczek, & Alexander Hahn
| Year of publication: |
2014
|
|---|---|
| Authors: | Homburg, Christian ; Wilczek, Halina ; Hahn, Alexander |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 58-77
|
| Subject: | customers' customers | indirect customer marketing | derived demand | business-to-business marketing | qualitative research | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419899