Looking up or down? : the effects of camera angle on evaluations of anthropomorphized products in advertisements
Changchun Xuan, Rui Chen, Shengdong Lin, and Hanyun Huang
| Year of publication: |
2024
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|---|---|
| Authors: | Xuan, Changchun ; Chen, Rui ; Lin, Shengdong ; Huang, Hanyun |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 4, p. 530-548
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| Subject: | Werbung | Advertising | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2282998 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050204