Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Natasha T. Brison, Andrew C. Pickett, and Katie M. Brown
| Year of publication: |
2020
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|---|---|
| Authors: | Brison, Natasha T. ; Pickett, Andrew C. ; Brown, Katie M. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 2, p. 134-147
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| Subject: | athletes | endorsements | product claims | regulations | brand management | Werbewirkung | Advertising effects | Markenführung | Brand management | Sportler | Athletes | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement | Haftung | Liability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.292.062020.05 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815534