Losses, gains, and brains: Neuroeconomics can help to answer open questions about loss aversion
| Year of publication: |
2011
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|---|---|
| Authors: | Rick, Scott |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 21.2011, 4, p. 453-464
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