Losses, gains, and brains : neuroeconomics can help to answer open questions about loss aversion
Scott Rick
| Year of publication: |
2011
|
|---|---|
| Authors: | Rick, Scott |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 4, p. 453-463
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Prospect Theory | Prospect theory |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384868