Lost and found: Individual differences in propensity to process visual elements of persuasion
| Year of publication: |
2019
|
|---|---|
| Authors: | DeRosia, Eric D. ; McQuarrie, Edward F. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 36.2019, 4 (07.01.), p. 266-275
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21177 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083958