Lost in music? Subjective personal introspection and popular music consumption

Reports on the use of subjective personal introspection. Offers a brief overview of subjective personal introspection and then describes the technique used to inform an ongoing piece of research that is being conducted into popular music consumption. Concludes by assessing the usefulness of the technique and highlights how it may be of use to practitioners.

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Year of publication:	2000
Authors:	Shankar, Avi
Published in:	Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 3.2000, 1, p. 27-37
Publisher:	MCB UP Ltd
Subject:	Marketing research \| Qualitative techniques \| Music \| Consumer behaviour

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Type of publication:	Article
Type of publication (narrower categories):	technical-paper
Language:	English
Other identifiers:	10.1108/13522750010310442 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014986991