Love at first sight : the effect of presentation order on evaluation of experiential options in luxury tour packages
Yu-Chen Hung, Liang Song, Chih-Wei (Fred) Chao, Chong Guan
| Year of publication: |
December 2017
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|---|---|
| Authors: | Hung, Yu-Chen ; Song, Liang ; Chao, Chih-Wei ; Guan, Chong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 181-191
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| Subject: | Serial order | Mental simulation | Narrative persuasion | Experiential products | Option attachment | Leading option | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.06.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771688