Love at First Site? A Study of Website Advertising Effectiveness
| Year of publication: |
2003
|
|---|---|
| Authors: | DAHL N, MICAEL ; RASCH, ALEXANDRA ; ROSENGREN, SARA |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 01, p. 25-33
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |