Love or hate, depends on who's saying it : how legitimacy of brand rejection alters brand preferences
Miao Hu, Pingping Qiu, Fang Wan, Tyler Stillman
| Year of publication: |
September 2018
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|---|---|
| Authors: | Hu, Miao ; Qiu, Pingping ; Wan, Fang ; Stillman, Tyler |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 90.2018, p. 164-170
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| Subject: | Brand rejection | Rejection legitimacy | Brand preference | Brand status | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Legitimität | Legitimacy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882009