Low involvement, low price and low quality image renegotiated a case study of staple food package design
| Year of publication: |
2013
|
|---|---|
| Authors: | Ryynnen, Toni ; Hakatie, Annaleena |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 23.2013, 2 (1.5.), p. 204-219
|