Low-literate consumers' use of clothing labels amidst personal and product related challenges
Hanlie van Staden, Daleen van der Merwe, Annette van Aardt and Susanna Ellis
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Van Staden, Hanlie ; Van der Merwe, Daleen ; Van Aardt, Annette Marie ; Ellis, Susanna |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 1, p. 79-86
|
| Subject: | Clothing labels | consumer behaviour | consumer challenges | coping strategies | low-literate consumers | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12316 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685488