Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion
| Year of publication: |
2006
|
|---|---|
| Authors: | Biswas, Abhijit ; Dutta, Sujay ; Pullig, Chris |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 3, p. 245-258
|