Low socioeconomic class and consumer complexity expectations for new product technology
Carlos A. Trujillo; Andrés Barrios; Sonia M. Camacho; José Antonio Rosa
| Year of publication: |
2010
|
|---|---|
| Authors: | Trujillo, Carlos A. ; Barrios, Andrés ; Camacho, Sonia M. ; Rosa, Jose Antonio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 6, p. 538-547
|
| Subject: | Subsistenzwirtschaft | Subsistence economy | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Armutsbekämpfung | Poverty reduction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982072