Low socioeconomic class and consumer complexity expectations for new product technology
| Year of publication: |
2010
|
|---|---|
| Authors: | Trujillo, Carlos A. ; Barrios, Andrés ; Camacho, Sonia M. ; Rosa, José Antonio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 6, p. 538-548
|