Loyalitätswirkung des geschenkten bevorzugten Kundenstatus : eine theoretische und empirisch-experimentelle Analyse
Lena Steinhoff
| Year of publication: |
2014
|
|---|---|
| Authors: | Steinhoff, Lena |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kundenbindungsprogramm | Loyalty program | Wirkungsanalyse | Impact assessment | Experiment | Kundentreue | Beziehungsmarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 220 S. 25 schw.-w. Ill 210 mm x 148 mm, 323 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Paderborn, Univ., Diss., 2013 |
| Notes: | 201408 |
| ISBN: | 3-658-06356-4 ; 978-3-658-06356-6 ; 978-3-658-06357-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384411