Loyalty.com : customer relationship management in the new era of Internet marketing
Frederick Newell
| Year of publication: |
2000
|
|---|---|
| Authors: | Newell, Frederick |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketing | Internet | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 325 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-135775-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004551383