Loyalty determinants : literature review and development of an integrative model of customer loyalty
Martin Faßnacht; P. W. Daus
| Year of publication: |
2004
|
|---|---|
| Authors: | Faßnacht, Martin ; Daus, Philip W. |
| Publisher: |
Vallendar : WHU |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | III, 27 S graph. Darst 30 cm |
|---|---|
| Series: | Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU). - Vallendar : WHU, ZDB-ID 2316201-6. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Notes: | Literaturverz. S. [19] - 27 Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002485261