Loyalty formation for different customer journey segments
Dennis Herhausen, Kristina Kleinlercher, Peter C. Verhoef, Oliver Emrich, Thomas Rudolph
| Year of publication: |
2019
|
|---|---|
| Authors: | Herhausen, Dennis ; Kleinlercher, Kristina ; Verhoef, Peter C. ; Emrich, Oliver ; Rudolph, Thomas |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 3, p. 9-29
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| Subject: | Customer inspiration | Customer journey | Customer satisfaction | Customer segmentation | Omnichannel management | Touchpoints | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012130003