Loyalty in e-tailing : a conceptual framework
Dhruv Grewal; Joan Lindsey-Mullikin; Jeanne Munger
| Year of publication: |
2003
|
|---|---|
| Authors: | Grewal, Dhruv ; Lindsey-Mullikin, Joan ; Munger, Jeanne |
| Published in: |
Customer relationship management in electronic markets. - Binghamton, NY : Best Business Books, ISBN 0-7890-1944-2. - 2003, p. 31-49
|
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Internet | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002410888