Loyalty, power and relationships : a latent class approach
Jouni Juntunen, Mari Juntunen, and Mikko Paananen; Pekka Kess
| Year of publication: |
2014
|
|---|---|
| Authors: | Juntunen, Jouni ; Juntunen, Mari ; Paananen, Mikko ; Kess, Pekka |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 13.2014, 3/4, p. 219-230
|
| Subject: | relationships | negotiation power | loyalty | brewing industry | mixture analysis | finite mixture structural equation modelling | FMSEM | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Brauerei | Brewery | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387618