Loyalty program as a prerequisite to competitiveness of small and medium-sized businesses
Larisa S. Shakhovskaya, Irina Arakelova
| Year of publication: |
March 2009
|
|---|---|
| Authors: | Šachovskaja, L. S. ; Arakelova, Irina |
| Published in: |
Selected papers January 2009 Business & Economics Society International Conference ; Volume 1. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2009, p. 121-124
|
| Subject: | KMU | SME | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011928236