Loyalty program liabilities and point values
So Yeon Chun, Dan A. Iancu, Nikolaos Trichakis
| Year of publication: |
2020
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|---|---|
| Authors: | Chun, So Yeon ; Iancu, Dan A. ; Trichakis, Nikolaos |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 22.2020, 2, p. 257-272
|
| Subject: | loyalty programs | liabilities | OM-accounting interface | risk management | dynamic programming | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Risikomanagement | Risk management | Haftung | Liability | Dynamische Optimierung | Dynamic programming | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2018.0748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268350