Loyalty Programmes: Current Knowledge and Research Directions*
| Year of publication: |
2012
|
|---|---|
| Authors: | Dorotic, Matilda ; Bijmolt, Tammo H.A. ; Verhoef, Peter C. |
| Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 14841319. - Vol. 14.2012, 3, p. 217-238
|