Loyalty programs as travel companions : complementary service features across customer journey stages
Lena Steinhoff, Marcellis M. Zondag
| Year of publication: |
2021
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|---|---|
| Authors: | Steinhoff, Lena ; Zondag, Marcellis M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 70-82
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| Subject: | Complementary service benefits | Customer journey | Loyalty programs | Member activity | Purchase stages | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.02.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509301