Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice
Frauke Mattison Thompson and Thorsten Chmura
| Year of publication: |
2015
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|---|---|
| Authors: | Thompson, Frauke Mattison ; Chmura, Thorsten |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 3, p. 87-103
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| Subject: | loyalty programs | cultural values | power distance | individualism/collectivism | masculinity/femininity | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Nationalkultur | National culture | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341896