Loyalty runs deeper than thread count : an exploratory study of gay guest preferences and hotelier perceptions
Orie Berezan; Carola Raab; Anjala S. Krishen; Curtis Love
| Year of publication: |
2015
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|---|---|
| Authors: | Berezan, Orie ; Raab, Carola ; Krishen, Anjala S. ; Love, Curtis |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 1034-1050
|
| Subject: | Gay-friendly | hotels | loyalty | gay segment | hotel attribute | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Dienstleistungsqualität | Service quality | Zielgruppe | Target group | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409863