Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
Nicolas Hoffmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Hoffmann, Nicolas |
| Publisher: |
Frankfurt am Main [u.a.] : PL Acad.-Research |
| Subject: | behavioral loyalty | Einzelhandel | Retail trade | Kundenbindung | Customer retention | Kundenbindungsprogramm | Loyalty program | Kundentreue | Bonus |
| Description of contents: | Table of Contents [gbv.de] |
freely available
| Extent: | 291 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Forschungsergebnisse der WU Wirtschaftsuniversität Wien. - Berlin : Peter Lang, ISSN 1613-3056, ZDB-ID 2173211-5. - Vol. 61 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Wien, Wirtschaftsuniv., Diss., 2011 |
| Notes: | Index of figuresIntroduction -- Loyalty -- Loyalty schemes -- Coalition schemes -- Empirical study design -- Empirical study results -- Conclusion -- Appendix -- References. |
| ISBN: | 978-3-631-63880-4 ; 978-3-653-03515-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251922