Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Joohyung Park, Te-Lin (Doreen) Chung, Adrienne Hall-Phillips, and Nwamaka A. Anaza
| Year of publication: |
July-September 2016
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| Authors: | Park, Joohyung ; Chung, Te-Lin ; Hall-Phillips, Adrienne ; Anaza, Nwamaka A. |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 3, p. 185-208
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| Subject: | Cause involvement | commitment | identification | social media | social ventures | Social Web | Social web | Sozialwirtschaft | Social economy | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2015.1015378 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591232