Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Rebecca Walker Reczek; Kelly L. Haws; Christopher A. Summers
| Year of publication: |
2014
|
|---|---|
| Authors: | Walker Reczek, Rebecca ; Haws, Kelly L. ; Summers, Christopher A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 1065-1077
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473312