Lufthansa : mit Employer Branding die Richtigen finden ; Be who you want to be - Be Lufthansa
Doris Krüger
| Year of publication: |
2009
|
|---|---|
| Authors: | Krüger, Doris |
| Published in: |
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt. - Wiesbaden : Gabler, ISBN 3-8349-1745-1. - 2009, p. 317-334
|
| Subject: | Deutsche Lufthansa <Köln> | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Fluggesellschaft | Airline | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003856777