Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Hao Zhang; Xiaoyu Zhao; Changhan Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Hao ; Zhao, Xiaoyu ; Lee, Changhan |
| Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 191-199
|
| Subject: | Luxusgüter | Luxury goods | Markentransfer | Brand extension | Markenführung | Brand management | Markenwert | Brand equity | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417721