Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Marco Haozhe Ma and Arnaldo Coelho
| Year of publication: |
2024
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|---|---|
| Authors: | Ma, Marco Haozhe ; Coelho, Arnaldo |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 3, p. 175-193
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| Subject: | brand image | conspicuous consumption | life satisfaction | Luxury consumption tendency | social influence | urge to buy | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | China | Zufriedenheit | Satisfaction | Privater Konsum | Private consumption | Portugal | Nachfrageinterdependenz | Interdependent preferences | Vergleich | Comparison | Konsum | Consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2024.2350926 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050009