Luxury fashion brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Gabriele Murtas, Giuseppe Pedeliento and Federico Mangiò
| Year of publication: |
2024
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| Authors: | Murtas, Gabriele ; Pedeliento, Giuseppe ; Mangiò, Federico |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 1, p. 90-114
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| Subject: | Luxury fashion | luxury branding | Web 3.0 | metaverse | NFTs | Mode | Fashion | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2023.2249476 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529960