Luxury fashion consumption and Generation Y consumers : self, brand consciousness, and consumption motivations
Sarah Giovannini and Yingjiao Xu; Jane Thomas
| Year of publication: |
2015
|
|---|---|
| Authors: | Giovannini, Sarah ; Xu, Yingjiao ; Thomas, Jane Boyd |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 1, p. 22-40
|
| Subject: | Self | Generation Y consumers | Luxury fashion | Brand consciousness | Consumption motivation | Brand influence | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Privater Konsum | Private consumption | Altersgruppe | Age group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011299345