Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Thac Dang-Van, Tan Vo-Thanh, Jianming Wang, Ninh Nguyen
| Year of publication: |
2023
|
|---|---|
| Authors: | Dang, Van Thac ; Vo-Thanh, Tan ; Wang, Jianming ; Nguyen, Ninh |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 32.2023, 7, p. 4568-4583
|
| Subject: | brand identification | green business strategy | green practices | green service innovation | luxury hotels | perceived values | sustainable development | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product | Markenimage | Brand image | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3381 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014441631