Luxury product and brand purchasing behavior : a conceptual perspective.
Antonia Correia and Metin Kozak
| Year of publication: |
2023
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|---|---|
| Authors: | Correia, Antónia ; Kozak, Metin |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 3, p. 327-331
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| Subject: | external store environment | luxury brand fashion | Luxury consumption | luxury marketing | purchasing behavior | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenführung | Brand management |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1808823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319614