Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Perrine Desmichel, Bruno Kocher
| Year of publication: |
2020
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|---|---|
| Authors: | Desmichel, Perrine ; Kocher, Bruno |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 2, p. 203-219
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| Subject: | Brand comparisons | Hedonic goals | Luxury retail management | Multi-brand stores | Single-brand stores | Status goals | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Markenartikel | Brand | Einzelhandel | Retail trade | Markenführung | Brand management | Handelsmanagement | Retail management | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295826