LUXURY TOURISM: CHARACTERISTICS AND TRENDS OF THE BEHAVIOR OF PURCHASE

Regardless of the economic situation of a country at a given moment, luxury tourism is an activity constantly practiced by the people with substantial material resources, even if their number may fall or rise depending on the economic impact had periods of crisis on areas of activity in which they operate. The work aims to feature overview luxury tourism, starting with target groups which is addressed, its definition, the expression of consumer behavior of luxury tourist packages and trends that this form of tourism has in its development, now and in the years to come. Research shows a habit of consumption of tourists with high material possibilities, manifested by orientation toward expensive holidays, to express social status they have managed to achieve, to offer them unique experiences and help to their presentation in the society as successful people, with a high level of life.