Luxury via e-commerce : a prospective Indian market with dicey customers
Year of publication: |
January-March 2017
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Authors: | Maheshkar, Chandan |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 13.2017, 1, p. 82-95
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Subject: | E-Business | E-Commerce Issues | Indian Customers’ Buying Behavior | Indian Luxury Market | Luxury via E-Commerce | Luxury | Online Shopping | Selling Luxury Online | Trust in E-Shops | Konsumentenverhalten | Consumer behaviour | Indien | India | Electronic Commerce | E-commerce | Luxusgüter | Luxury goods | Online-Handel | Online retailing | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing |
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