Luxus und Nachhaltigkeit : Entwicklung strategischer Handlungsempfehlungen für das Luxusgütermarketing
Gesa Prüne
| Year of publication: |
2013
|
|---|---|
| Authors: | Prüne, Gesa |
| Publisher: |
Wiesbaden : Springer-Fachmedien Wiesbaden |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Luxusgüter | Luxury goods | Nachhaltigkeit | Sustainability | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Theorie | Theory | Luxusgut | Marketing | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 430 S. graph. Darst. 564 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hohenheim, Univ., Diss., 2012 |
| Notes: | Literaturverz. S. [399] - 430 |
| ISBN: | 3-658-01631-0 ; 978-3-658-01631-9 ; 978-3-658-01632-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767552